Marketing management in 
Odoo ERP System


Comprehensive Marketing Management in Odoo

Odoo Marketing is an all-in-one solution that allows you to create, manage, and analyze marketing campaigns in one place. With full integration with other Odoo modules, you can precisely target your audience using email automation, social media, SMS, and online ad campaigns. The module enables content personalization, real-time performance tracking, and campaign optimization based on detailed reports and analytics. Its intuitive interface and advanced automation features simplify marketing management and make it more efficient. With Odoo Marketing, you can boost customer engagement and achieve your business goals faster than ever.

Discover Odoo Marketing Features


Odoo Email Marketing

Create personalized email campaigns using an intuitive drag-and-drop editor.

Automation and Scheduling

Plan your marketing campaigns to reach your audience at the perfect time. Use calendars and reminders to synchronize your efforts seamlessly. Automate your email delivery and plan schedules for targeted groups.

Key Performance Indicators (KPIs)

Track essential metrics like bounce rates, email opens, and link clicks to optimize your content and communication strategies.

Audience Segmentation

Segment your audience by criteria like product interest, location, or activity to ensure each message reaches the right group. 

Event Management

Manage the entire event organization process in Odoo—from sending invitations to registering participants. Promote your events with dedicated marketing campaigns.

Live Chat with Customers

Odoo includes a built-in live chat feature that enables instant communication with website visitors. Respond in real time to boost conversions and build a positive brand image.

Detailed Campaign Performance Analytics

Evaluate campaign effectiveness with in-depth metrics and reports. Identify the most successful strategies and make data-driven decisions with Odoo.

Test Mode for Campaigns

Launch campaigns in test mode to ensure everything works perfectly before going live. Check templates, links, and content accuracy.

 



Odoo SMS Marketing

Reach customers directly through SMS campaigns. Personalize messages and use analytics to improve communication efficiency and reach customers faster.

Conversion and Performance Analysis

Monitor campaign effectiveness in real-time and identify the most productive methods and promotion channels.

Link Trackers

Measure link clicks in your campaigns to accurately assess engagement and campaign success.

Odoo Remarketing

Create campaigns aimed at re-engaging customers who haven’t interacted with your services for a while. Use reminders and special offers to recapture their attention.

Odoo SEO Management

Optimize your website and content for search engines to increase online visibility. With Odoo’s built-in SEO tools, you can easily improve your site’s rankings and grow organic traffic without specialized knowledge.

Social Media Monitoring

Track your social media profiles and analyze user interactions from a single platform. Manage and adjust content based on performance data.

Surveys

Create and send surveys to collect feedback from customers and audiences. Use the results to improve your services and products.

Pre-Built Email Templates

Leverage ready-made email templates that can be customized to fit your needs. Quickly create aesthetically pleasing and effective messages.

... and many more!

Interested in a live demo of the Odoo Marketing module?